Welcome to SOWESPOKE

We’re the team behind SWS Alliance – a partner program for agencies that want more.

We are looking for agency partners!

Want to deliver more than just standard SEA for your clients? Let’s team up.
We’re looking for agencies ready to use Microsoft Advertising strategically – with real support, deep expertise, and a genuine alternative to Google.
We offer space to grow, connect, and get the backing you truly need.

The SWS Alliance stands for up-to-date expertise, practical solutions, and genuine knowledge transfer.
We foster collaboration, establish shared standards, and build collective intelligence—creating a learning network that goes far beyond isolated initiatives and equips our partners for long-term success.

More about SWS-Alliance

SWS Alliance – Service Portfolio for Agencies

SWS Alliance and Microsoft Advertising

This is a photo of the Microsoft building in Munich. The image was created by dvoevnore and sourced from stock.adobe.com.

Your secret advantage

Why take a closer look at Microsoft Advertising today? The answer is simple:
Don’t miss this unique opportunity!

A look at the market reveals: Bing—often underestimated—has firmly established itself in the German desktop landscape, holding nearly a quarter of the market share. You heard that right! By using both Bing and Google Ads, you’ll tap into an entirely new audience—unlocking tremendous growth potential for your business.

But that’s not all: Microsoft Advertising doesn’t just give you access to Bing—it also connects you to platforms like LinkedIn, Clarity, and ChatGPT. Microsoft has strategically integrated these technologies because they’re shaping the future of digital marketing. You, too, should leverage this innovation advantage to elevate your marketing strategy.

SWS Alliance

Next Events

OMT Agencyday and OMT Conference

Taking place on September 25 and 26, 2025 Both the OMT Agency Day and the OMT Conference will be held in Mainz. SOWESPOKE is proud to be a sponsor again this year.

September 25 and 26, 2025	Pyramide Mainz

More about this event »

All SWS Events

News and Events

News from SOWESPOKE

Microsoft Advertising Webinar – Strategies for a Successful Festive Season17. June 2025
Summer is finally around the corner – but for savvy marketers, preparations for the most important time of the year, the festive season, are already beginning. Those who plan ahead secure the best chances for strong sales. In our exclusive webinar, you’ll gain hands-on sales strategies and market insights to help you fully unlock the… Read more: Microsoft Advertising Webinar – Strategies for a Successful Festive Season
Opportunities in Online Marketing with Microsoft Ads and Social Media 2.015. May 2025
May 22, 2025 at the Atlantic Hotel Wilhelmshaven Together with our partner onlinemarketingliebe.com and Microsoft Advertising, we warmly invite you to an exclusive event in Wilhelmshaven on May 22, 2025. We will present growth opportunities for your business and showcase how Microsoft Ads can help you achieve and scale your company’s goals. Microsoft Advertising offers… Read more: Opportunities in Online Marketing with Microsoft Ads and Social Media 2.0
Invitation to the agency day on March 20, 2025!18. December 2024
ADvantage Microsoft We are continuing our popular series of events in the Microsoft Offices in the new year. In March we will finally be back in the great office in Munich. Microsoft Deutschland GmbHWalter-Gropius-Straße 580807 Munich March 20, 2025 – for digital agenciesThis day is specifically designed for digital agencies and offers exclusive insights into… Read more: Invitation to the agency day on March 20, 2025!