Welcome to SOWESPOKE

We are looking for agency partners!

Want to deliver more than just standard SEA for your clients? Let’s team up.
We’re looking for agencies ready to use Microsoft Advertising strategically – with real support, deep expertise, and a genuine alternative to Google.
We offer space to grow, connect, and get the backing you truly need.

The SWS Alliance stands for up-to-date expertise, practical solutions, and genuine knowledge transfer.
We foster collaboration, establish shared standards, and build collective intelligence—creating a learning network that goes far beyond isolated initiatives and equips our partners for long-term success.

More about SWS-Alliance

Your secret advantage

Warum solltest du Microsoft Advertising jetzt ins Auge fassen? Ganz einfach:
Du könntest eine einmalige Chance verpassen!

A look at the market reveals: Bing—often underestimated—has firmly established itself in the German desktop landscape, holding nearly a quarter of the market share. You heard that right! By using both Bing and Google Ads, you’ll tap into an entirely new audience—unlocking tremendous growth potential for your business.

But that’s not all: Microsoft Advertising doesn’t just give you access to Bing—it also connects you to platforms like LinkedIn, Clarity, and ChatGPT. Microsoft has strategically integrated these technologies because they’re shaping the future of digital marketing. You, too, should leverage this innovation advantage to elevate your marketing strategy.

SWS Alliance

Next Events

SeoCruise 2025

From October 6th to 8th, 2025, the second SEO conference at sea will take place. The SeoCruise offers a unique opportunity to deepen your knowledge, connect with fellow SEO professionals, and prepare for the future of AI-driven optimization.

06.10. – 08.10.25	Color Fantasy | Kiel

More about this event »

All SWS Events

News and Events

• 
  OMT in Mainz – a Recap6. October 2025
  On 26. On September 26th and 27th, we attended the OMT Agency Day & Conference at the Pyramid venue in Mainz. Two days filled with highlights, exciting insights, and wonderful people — the perfect opportunity to connect with our trusted Alliance partners and spark new, promising collaborations. The event comes highly recommended, and we have,… Read more: OMT in Mainz – a Recap
• 
  Microsoft Advertising Webinar – Strategies for a Successful Festive Season17. June 2025
  Summer is finally around the corner – but for savvy marketers, preparations for the most important time of the year, the festive season, are already beginning. Those who plan ahead secure the best chances for strong sales. In our exclusive webinar, you’ll gain hands-on sales strategies and market insights to help you fully unlock the… Read more: Microsoft Advertising Webinar – Strategies for a Successful Festive Season
• 
  Opportunities in Online Marketing with Microsoft Ads and Social Media 2.015. May 2025
  May 22, 2025 at the Atlantic Hotel Wilhelmshaven Together with our partner onlinemarketingliebe.com and Microsoft Advertising, we warmly invite you to an exclusive event in Wilhelmshaven on May 22, 2025. We will present growth opportunities for your business and showcase how Microsoft Ads can help you achieve and scale your company’s goals. Microsoft Advertising offers… Read more: Opportunities in Online Marketing with Microsoft Ads and Social Media 2.0